Who we are

We are a group of open-minded IT professionals whose passion is to create a redefined way of doing business using the latest IT technology. And thus to make our daily work even more efficient and customer-oriented.

With our experience of more than 25 years in building IT companies, we deliver holistic results from the normative, strategic to the operational level. We are honest - with ourselves and our customers - and we always act for the big picture in terms of customer benefit.

What we do

We create customized IT solutions adapted to your existing business processes. With the goal of improving your company's productivity, we make sure that you are always able to digitize your business processes on the go.

What makes us different

Our tailor-made software is based on standard building blocks, which get you actionable results within days. Thus, it enables an exact representation of your business model in the software. The software adapts to you, and not vice versa.

With learning cycles, fault tolerance and an attitude that is always willing to learn, we produce fully customizable software that works, instead of just extensive documentation.

How we start

With a first face-to-face meeting, a video conference or a telephone conversation we discover your existing business processes and create a first prototype to visualize our newly developed ideas with your existing business model. And all this is free of charge, you get

1. an overview of your business processes with
2. an analysis of your potentials,
3. from this a recommendation of a strategic objective and plan
4. and a live demonstration of your tangible benefits using the working software prototype

As a child, I always wanted to be an inventor. I was truly fascinated by discovering new things by creating them. From the self-built soapbox to self-built electronics to self-built computers and software solutions. I was very curious, walked through the world with eyes wide open, wanted to understand everything and built many things myself.

With this passion for computers I founded IT-companies, built them up from scratch with the help of enormously talented people. Because people make things happen, not computers. Together, we created working holistic business models and most important, happy customers. Day after day.

With pineapple, we build software solutions and create individual, tailor-made software based on standard building blocks. With that, you get actionable results within days. And all this at the cost of standard software.

Nowadays, I think I am still very curious, walk through the world with open eyes and the desire to discover, to understand and always ask the right questions. Combined with all the experiences of my career.

I think I am still very curious today, I walk through the world with open eyes and the desire to discover, to understand and always ask the right questions. Combined with all the experiences of my career.

What can I build for you today?

My passion is and has always been design and communication. With my training as a mediamatician EFZ I was able to acquire the basics and at the same time gain valuable professional experience. 

It gives me a lot of pleasure to take up ideas and conceptions and to give them a picture in the truest sense of the word. Be it on paper or of course digitally. As a "Digital Native" I grew up with the most modern possibilities of IT and know how to appreciate and use them effectively.

My greatest passions are finances and everything in and around human resources. These are very exciting topics for me, especially considering the complexity of digitalization, which is a constant flow of changes and opportunities for a company. 

These changes require personalities who are always up to date, who not only know the current legislation, but who also know where the journey is going and what opportunities it offers. Furthermore, personalities who think and act responsibly, target- and solution-oriented in the interest of the company and its employees. As a founder of AdManus this is exactly what I consider essential: to develop competent, fair and sustainable solutions.

Since I can remember, the written word has been an important part of my world. I had the privilege of having learned to read sufficiently well before kindergarten so that I could use the time freed up in the following years for excessive reading. First fantasy and science fiction, then novels, non-fiction and newspaper articles. At some point I began to write texts myself: blog articles, summaries, letters to the editor and social media for various organizations.

Consequently, in the summer of 2020 I graduated with a Bachelor's degree in German Literature at the University of Zurich. My curiosity is not only about literature, but (and especially) about people. I am fascinated by different points of view, aspects, concepts and - with some pathos - realities. To uncover their core, to understand them and to express them in words is one of the most meaningful tasks I can think of.

I am in love with the positive power of digital marketing and the role it has in the overall business development strategy for a company. 

As the founder of Vrootok, a digital marketing agency, I help clients to achieve their company's full potential in the modern tech society by leveraging the benefits of digital marketing and organizational business development. I am also passionate about informal education, so working as a consultant and trainer is what I enjoy the most.

It all started with an Atari ST for Christmas: A completely new world of programming, design and fascination opened up and this world never let go of me. I wrote my first software, exchanged software in the public domain, built technical extensions and then assembled and built my own computers over the years.

The fascination for computer architectures was awakened and, as a result, a specialisation in studies as a chip designer, computer architecture and professional IT system management. In short, the technical basis of what runs and is used today as a public cloud at Azure, AWS or Google.

However, technology alone is not enough. The overall system of people, technology, organisation and customers makes the impact and success.
My approach is to view and understand people, technology and processes holistically and to accompany them in their improvement and change processes. In every context - so that my clients at pineapple and Plessl + Burkhardt can grow beyond the known.